As we mentioned in our previous blog, there are different strategic communication channels to have digital presence. There are multiple strategies for digital communication channels.
We will show you the different ways in which your company can do positioning and promote itself in the digital world. First of all, it is important to mention that it is not necessary for you to be present in all channels of communication. It is important to be present in the most strategic way and where we know that our target spends more time.
The most strategic communication channels to generate a digital presence and carry out promotions are the following:
- Website: As a company, it is crucial to have your own quality website. A website increases professional communication and credibility of a company. A website made in optimal conditions will create opportunities for your end user to find you through a keyword search, better known through Google, Yahoo, etc.
- Social Networks: (Facebook, Twitter, Instagram, Pinterest) People spend more than 6 hours a day on social media networks. Whether it’s on the computer or on their cell phone. This is a great opportunity to position and promote the brand, since there is an opportunity of high reach. Platforms such as Facebook give us the opportunity to make specific segmentations on topics of interest, personality and demographics.
- Search: Google does more than 3 trillion searches daily. It is easy to go to Google when you need a specific service. If your company has a website optimum and invests in a search engine campaign, like Google Adwords, the digital positioning of your company will increase and you could see how being present in search engines could increase your sales.
Well we talked about communication channels and how to get more out of each other, but this type of communication must be strategic and well developed. If you need advice on communication channels that best fit your company or the development of a digital presence strategy, do not hesitate to fill out the contact form and we will contact you shortly.