As we discussed in the previous post– Selling more to current clients-– any company can meet the goal of increasing their sales through two general strategies: opening the market or growing their customers.
In addition to the second strategy, we can increase the volume of the products or projects with our customers through effective and simple loyalty and promotion strategies.
Some examples of these are:
- Newsletter: Through a tool as simple as a newsletter, we can contribute to the growth of our main strategic ally: our customers.
The newsletter allows us, within a certain period of time, to reach our customer’s door so that we can offer them valuable information about our company and products. In addition, this type of communication doesn’t generate the perception of being sales approachable. For the strategy to be effective, it is crucial to know what kind of information our client is interested in and how often he or she would like to receive it.
- Loyalty Program: It is about rewarding our customers every time they buy from us, either by accumulating points, offering special promotions, credits, giving them access to unique products or presales… There are many types of successful loyalty programs that companies take part of today such as Starbucks, Iron or Liverpool, or any bank card in which they give their customers points per use.
- Social networks as a feedback system: As we have seen, listening to customers is essential. To achieve this we can and must activate systems that allow us to collect their feedback. Formal channels can be developed such as a satisfaction survey, periodic follow-up visits or through the same corporate social networks. Listening to them will allow you to better understand their needs and challenges and see how you can support them.
Activating any of these strategies will serve to develop and grow your customers. In addition, encourage friendliness and creativity to activate sales in times of crisis. We usually remember better something when it really surprised us.