¿Preparado para hacer tu reporte de sostenibilidad 2017?

Si tienes pensado hacer tu reporte el próximo año, es el momento de empezar a planificarlo. El reporte es una herramienta que puedes utilizar para comunicar el desempeño de tu empresa en temas ambientales, sociales y financieros. No tienes que ser una empresa grande, ni tampoco necesitas ser un experto para dar el primer paso. […]

Seis herramientas para mejorar la comunicación interna en tu empresa

Las empresas parecen haber entendido que el éxito en la estrategia corporativa está tan ligado al rendimiento y satisfacción de los colaboradores, como a los números de ventas. Desde ese momento surgen muchas dudas sobre cómo mantener comprometido y activo al colaborador. Sin duda, el uso de herramientas de comunicación interna es fundamental para este […]

Aprende a hacer un ejercicio de materialidad y orienta tu estrategia de sostenibilidad con esta herramienta

La materialidad es un concepto que en materia de RSE y sostenibilidad ha adquirido mucho interés en los últimos años, porque es uno de los requisitos fundamentales para la elaboración de informes o memorias de sostenibilidad marco GRI, pero, sobre todo, porque es una herramienta muy útil para la orientación de la estrategia de RSE […]

Industrial Chambers? Which are Important?

In the country and in Queretaro there are different chambers to which SMEs mainly affiliate, according to the activity to which they dedicate themselves. Industrial chambers provide a series of services such as consultancy, event organization and training in which affiliates can participate. There are generally no restrictions on joining. In fact it’s very common […]

How to take advantage of communication channels

As we mentioned in our previous blog, there are different strategic communication channels to have digital presence. There are multiple strategies for digital communication channels. We will show you the different ways in which your company can do positioning and promote itself in the digital world. First of all, it is important to mention that it […]

Responsible Communication and Marketing: Sustainable Business Strategies

In 2010, (as all readers of this section should know) the ISO26000 International Standard of Social Responsibility (SR) was born, which revolutionized the business world and organizations with a formal aspiration for sustainability. ISO26000 proposes an internationally validated form on how organizations of any type could establish and/or improve SR structures and their operating frameworks. […]

The first web print is the one that counts

Nowadays the first impression customers have on your brand is the one on the internet. Having an online presence is crucial to helping consumers achieve their buying process. Those websites made with 800 animations or those that are not updated with your latest projects are not going to help. It would seem that it is […]